The ultimate “Welcome to Night Vale” fandom primer.

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“Welcome to Night Vale. A small desert community where the sun is hot, the moon is beautiful, and strange lights pass overhead while we all pretend to sleep.”

Over the past few weeks, the popularity of surreal podcast Welcome To Night Vale has skyrocketed. Two months ago, it had a small but loyal fanbase who mostly heard about it via word of mouth or through the podcast’s gloriously weird Twitter feed. Now, it’s the most popular podcast on iTunes, above TEDtalks and NPR. And a lot of those new listeners have come from an unexpected source: Tumblr fandom.

Providing twice-monthly news reports from fictional small-town America, it’s not immediately apparent how Night Vale conquered Tumblr. After all, it doesn’t have much in common with the adventure stories of Harry Potter, Teen Wolf, or Doctor Who. It’s not even produced in a visual medium, so fans can’t post the screencaps and GIFs that keep most Tumblr-based fandoms ticking along.

The only possible explanation is: It’s just that good. [READ MORE]


#Welcome to Night Vale #The Great Night Vale Fandom Assimilation of 2013

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