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Holiday Engineering: What Not to Do

We can learn a lot from Chanukah, because Chanukah is a garbage-tier holiday.

I mean this in a mostly-detached, mostly-analytic way. Like many people who were raised Jewish, I have some very fond and happy memories of Chanukah. Anything can accrue fond and happy memories, if you have a way of getting people to do it. But Chanukah is full of features that actively detract from its being resonant, impressive, memorable, or fun. It is an anti-advertisement for its community.

If you’re a would-be designer-of-holidays, this is actually a really useful thing. Mimicking the good and successful holidays is quite hard; their quality tends to hinge on a lot of idiosyncratic hard-to-replicate factors, and “invent something as cool and punchy as the $WHATEVER” can be a tall order. But it’s easy to look at a design failure and say, “I”m not going to do that.”

With that, let’s go into the details:

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CHANUKAH: THE GOOD

• Timing. It’s a midwinter festival-of-lights. Solid start. Everyone loves those. Brightness and festival cheer, in the long cold winter nights, is practically a need for many. The holiday mostly skates by just on being the winter light festival for the Jews. A+. Or, really, we should knock that down to an A, because Chanukah usually comes too early to be ideal for this purpose, but – still, quite good.
• Traditional food (side dishes).Latkes are incredibly popular, and for excellent reason. If you’re trying to settle on a food that everyone will love, “fried potatoes” is a damn good choice.

CHANUKAH: THE NEUTRAL

• Symbols. There’s really just one that matters: the chanukiyah (nine-branched menorah). Which is, on paper, a very cool and snappy symbol. Distinctive silhouette, ritual engagement, plus the allure of fire. But it loses a lot of points for the fact that you don’t actually light the whole damn thing, and get the proper visual effect, until the very end of a long-ass holiday when everyone’s enthusiasm and attention have ebbed. On the first night, in particular, you light just two candles in your chanukiyah, and it looks lopsided and sad.
• Traditional food (sweets). Jelly donuts are fine, I guess, if uninspiring and uninspired. Chanukah gelt is pretty lame as candy goes…but from a holiday-design perspective, it’s hard to go too far wrong with giving kids candy.
• Music. “Maoz Tzur” is kinda pretty. “Oy Chanukah!” is kinda fun. That’s pretty much it, barring some silly kids’ music (and I guess that Adam Sandler thing). Nothing that will knock anyone’s socks off. But, honestly, two decent songs is more than many good holidays have.
• Gifts.Being the big annual gifting holiday is a double-edged sword. It’s some super-powerful mojo, culturally speaking. People are obsessed with giving and receiving gifts, in a way that’s very hard to excise or evade, no matter how often you trot out your utilitarian language about deadweight loss. Chanukah gets a lot of its traction out of the fact that it’s the holiday where you get presents. But. (a) In the modern world, the gifting holiday is unavoidably a locus of stress and misery for many people, and Chanukah doesn’t have nearly enough upside serving to support that burden. (b) Chanukah is bad at being a gifting holiday. The gifting is not well-integrated into the event, it’s a tacked-on thing copied over from Christmas, and it shows. There’s no real ritual surrounding it, no presents-under-the-Christmas-tree equivalent, certainly no Santa Claus. Worse yet, the eight-day-holiday thing means that either you need a set of gifts whose awesomeness is equally divisible by eight (mega-awkward), or else you have inconsistencies and disappointments.

CHANUKAH: THE BAD

• Theme. What is the holiday about, when everything is said and done? What is our key takeaway message from all the shit we’re doing. “God is great, God looks out for His people, God performs mighty miracles.” Stop. Shut up. You fail. That’s every holiday, if you’re operating within a religious tradition. You need something more than that, something powerful and deep and important and special, to be even halfway-decent as a holiday. But for the vast majority of Jews (including Jews in the most orthodox and observant denominations), that’s pretty much all you get. Because…
• Mythology. The story of Chanukah, the holiday’s narrative raison d’etre, is just unconscionably bad. In some extremely vague sense, it’s a story about Jews overthrowing foreign oppressors and casting off foreign influences…which is already pretty bad from a modern liberal perspective, we don’t like jingoistic ethnonationalism these days. But the actual events of the Chanukah story are less about Jews-against-foreigners than they are about Jews-against-other-Jews. It is a story about fanatics seizing power and murdering cosmopolitans. Virtually everyone hates that shit, up to and including the most tribal-minded Jews. The rabbis of the Talmud were pretty iffy about Chanukah for exactly this reason, and didn’t talk about it much, with the result that the holiday doesn’t have much in the way of supporting cultural infrastructure. And you really can’t tell the Chanukah myth without that horrible stuff; it’s so baked-in that it gets incorporated into even the most sanitized propagandistic Hebrew-school versions of the tale (with exactly the effects that you’d expect on Hebrew school students). The miracle of the oil feels like a tacked-on narrative coda, because it is, because without it the only possible moral of the story would be “kill your neighbor if he’s not pious enough for you.” But it’s much too little, much too late. The miracle of the oil is super lame by miracle standards: no one is saved from danger, there are no memorable SFX, the whole thing is relevant only to the rituals of a long-vanished Temple.

[There are several lessons that can be learned from this particular problem, at multiple levels of abstraction.]

• Structure. You can have a good eight-day holiday, but a festival of that length needs an arc. The days need to be distinct from each other. You need to be either building up to a climax, or – more commonly, as with Passover and [the twelve days of] Christmas – coming down from a main celebration at the beginning in a long pleasant haze of semi-special time. Chanukah is flat and internally undifferentiated, except for the addition of more candles to the chanukiyah. You can’t sustain real holiday feeling that long, and there’s no particular day on which you’re supposed to do anything special, so it all just turns into a mush of “how much do we care right this moment?”
• Activities. The traditional dreidel game is the worst, most boring, most unbalanced game in the history of games. Pushing it on children only makes those children hate Chanukah, and Judaism, and games, and you.
• Traditional food (entrees). There’s no classic Chanukah dish that can serve as a viable main course, unless you’re one of those people who can happily eat fried potatoes as an entire meal. This is a glaring omission. It’s particularly bad for Chanukah, because Chanukah has so little else going for it that it really needs to lean hard on the standard holiday “gather for a festive meal” thing.
• Social role. As many people will eagerly tell you, Chanukah was a pretty minor holiday for most of Jewish history; it got big largely because of a marketing push in the 19th and 20th centuries, mostly because people got scared about the prospect of the younger generations assimilating, and wanted to give them a holiday to compete with Christmas. Which is maybe the worst idea that anyone has ever had. For more reasons that I can easily list here, modern Western Christmas is an absolute SSS-tier holiday, one of the very best of all time. Setting yourself up as a direct competitor to Christmas – inviting your own people to make that comparison – is tantamount to telling them that your traditions and your community are worthless and weak, and that they should join the ranks of the gentiles. And that would be true even if your own offering were something halfway decent. Trying to do it with Chanukah…it’s like Estonia declaring war on the US. It’s the ultimate “we have food at home.” It is, if you’ll pardon my saying so, Christian rock.

Tags:

#this is an anti-Maccabee blog #(also latkes are weirdly bad) #(you’re right that it *should* be hard to fuck up fried potatoes) #(and yet) #Judaism #Hanukkah #meta #this probably deserves some warning tag but I am not sure what #discourse cw? #this post was queued because my to-reblog list is too long and I didn’t want to dump it on you all at once