Hello, crab fans. Wow, you have been having a busy time! On July 29, also known as Crabs Day, you took to TumblrMart to give the gift of crabs to your pals. And boy, did we notice—not just all the great crab memes and trending posts on the day but also the burst in sales which made up a substantial financial boost to the running costs at Tumblr. And it truly took our breath away.
We got so excited we went back to the drawing board and designed some crab checkmarks, which we teased by dressing your regular checkmarks up as crabs on the day. On August 1, we launched a regular little crab checkmark and a rainbow crab checkmark for gifting and treating yourselves.
Here are some stats from Crabs Day:
You gifted 8k crabs that day. That’s an almost 20k% increase in crab sales.
We saw a more than 7k% increase in total Tumblrmart sales.
All this money goes straight back into running costs—such as a month’s worth of power costs for Tumblr application servers. That’s all you! You’re doing that! You’re keeping Tumblr around with your generosity toward your friends. Crabs be thanking ye ❤
love how there are three competing camps of people on tumblr right now. what a moment!
camp one: let’s one star review the app to get them to change things! (this doesn’t work, it makes tumblr get shut down faster, sorry.)
camp two: let’s buy each other crabs so tumblr can get some money and then they can get a chance to stop chasing growth and focus on us customers instead! (this would actually work and we’d be able to keep tumblr alive and stop working on growth features.)
camp three: blissfully unaware anything is going on at all. (this is the vast, vast, vast majority.)
#an endorsement of the reasoning behind Crab Day by someone who knows what they’re talking about #Crab Day #The Great Tumblr Apocalypse #Tumblr: A User’s Guide #discourse cw? #this post was queued to ensure proper timing
As we now know, Tumblr is $30 million dollars in debt. Oops. Tumblr has announced some major (and unpopular) changes to the site in their attempt to get back above water. The alternative is that Tumblr ceases to exist. But maybe we can change that…
How:
There are 327 million unique tumblr visits per month, and almost 500 million active accounts. If 10 million unique users (or less, if we bought more than one) bought or gifted Crabs from the Tumblr store, we could knock out Tumblr’s debt easily. Buy crabs!
When:
July 29, 2023 is Crab Day, running through August 5 (for anyone who can’t log on that day) as Crab Week!
Who:
Everyone!! If you truly can’t afford to participate with a $3 crab, (or other item from the shop) post crab memes!
Time for Tumblr users to rise again and surprise everyone…
Please I need their next financial report to have a header that says ‘Crab day’
Tags:
#…you know what‚ sure‚ I’ll throw four CAD in the donation bucket when it’s passed around #yeah I’ve already mentally (and digitally) prepared myself for Tumblr to go the way of all things #and of necessity I am pretty ruthless about cutting down my living expenses (and wish I could be even more so) #but even *I* occasionally buy festival pastries‚ and it’s worth half the price of one to #encourage Tumblr’s final death to be later rather than sooner #especially if it can nudge them a bit towards the‚ like‚ Dreamwidth end of the how-aligned-a-website-is-with-its-users spectrum #Crab Day #signal boosts #The Great Tumblr Apocalypse #Tumblr: A User’s Guide #flashing gif? #this post was queued to ensure proper timing #(namely‚ right after the already-queued-two-days-ago previous post)
Brinens and Things 